Show Unit Hayden Martin: Teasers, trailers and previews

Detention Deficit Teaser Trailer from Detention Deficit on Vimeo.

Detention Deficit Teaser 2 from Detention Deficit on Vimeo.

Teaser Trailer Three from Detention Deficit on Vimeo.
i think that it works really well, it doesn't give you an insight into the episode coming up but it does mock the other groups episode. i thought the idea of a little friendly competition would be a great marketing strategy - just like the mac vs pc adverts:

the other group did the same to us too - upping their interest too, creating a "fan boy" effect often found in video-game forums, where particular users debate which systems or games are the best..
in their teaser trailer, they had the words, 'detention deficit sucks' on the white board in shot.
Our initial idea was to have Pier walk into the toilets and find a homeless person snorting lines, he turns around, acing the camera and asks: "hey man, do you wants some 'lines'? i love 'lines' so much!", implying the other groups production, "lines"'s demographic - this was scrapped almost instantly when our teacher realized the drugs connotations and controversy.

Detention Deficit Ep3 from Detention Deficit on Vimeo.
this trailer was meant to give you more of an insight into the episode itself. the other one we made previously was just a poke at the other group for what they did to us. this trailer shows what to expect really. we used really trippy effects and we clearly showed that it was keith who was halucinating as well. that is a rough description of the final episode.

i posted all of these on our facebook and twitter page to publicise our progress and competition with the other group. This added to our popularity but also our professionalism.
As well as that, i also posted casting videos and a blooper reel to enlighten our audience to how we work behind scenes.