Monday, 10 May 2010

TV vs Internet

"According to the results of a recent online survey conducted by IBM, television sets are losing ground to the internet when it comes to personal leisure time. 19 percent of all respondents stated that they spent six hours or more per day on the internet versus nine percent of respondents spending the same amount of time in front of the television. 66 percent responded that they spent one to four hours in front of the television versus 60 percent on the internet."
http://www.bit-tech.net/news/2007/08/23/tv_vs_the_internet_internet_wins/1




when broadcasting on the internet rather than TV, there are many different aspects you need to take into mind - TV is a medium of media on it's own, having a specific format/pattern of publishing and advertising that works best for it's viewers - usually only showing shows at a set time schedule (unless we're talking online 'sky anytime').
With the internet, you have the chance to check out a program at any time convenient to you. many tv broadcasting companies have internet anytime broadcasting like "40D" or "BBC iplayer" where you can catch up. web series pages usually specify a date for the next release but again allow users to view it at any time once it's released. although "40D" or "BBC iplayer" programs expire eventually it's still a big step up from tv conventions and the advertising is unique too, allowing users to click on the screen during an appealing advert to be taken to the companies page.
from the statistics mentioned earlier it would seem that the internet is quickly pushing television out just due to it's convenient nature - it's on a screen which you can minimize if you want facebook or blogger up in the background. with normal  tv you cant do this at all, and with the sharing capabilities that social networking/web 2.0 sites offer, watching a great program can be spread among your peers to also view. again, tv isnt capable of this.

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